E-commerce platform offering music samples

E-commerce platform offering music samples

E-commerce platform offering music samples

Deviant Audio is an e-commerce platform offering music samples curated by an electronic music label. The platform's mission is to empower aspiring musicians and electronic music enthusiasts to create their own music. Users can browse and download music presets and access tutorials from seasoned musicians to enhance their skills continuously.

Deviant Audio is an e-commerce platform offering music samples curated by an electronic music label. The platform's mission is to empower aspiring musicians and electronic music enthusiasts to create their own music. Users can browse and download music presets and access tutorials from seasoned musicians to enhance their skills continuously.

Deviant Audio is an e-commerce platform offering music samples curated by an electronic music label. The platform's mission is to empower aspiring musicians and electronic music enthusiasts to create their own music. Users can browse and download music presets and access tutorials from seasoned musicians to enhance their skills continuously.

My role as a UX/UI designer involved designing an intuitive platform for sample downloads, a key revenue generator for the label. Alongside, I integrated the new visual identity into the platform to improve brand recognition.

My role as a UX/UI designer involved designing an intuitive platform for sample downloads, a key revenue generator for the label. Alongside, I integrated the new visual identity into the platform to improve brand recognition.

My role as a UX/UI designer involved designing an intuitive platform for sample downloads, a key revenue generator for the label. Alongside, I integrated the new visual identity into the platform to improve brand recognition.

Design Team

UX/UI Designer (My role) Design Team Lead Project Manager

Services

Wireframing Visual Concept & UI Design Design System

The Idea Behind Design

Deviant Audio is like Portal between two worlds. The portal transforms simple electronic sounds into bright, unforgettable emotions and sensations.

Problem

Insufficient access to tools and resources impedes the progression and development of electronic music producers, limiting their capacity to enhance their sound and contribute to the advancement of music.

Insufficient access to tools and resources impedes the progression and development of electronic music producers, limiting their capacity to enhance their sound and contribute to the advancement of music.

Solution

Main Screen: Portal of Creativity, Transforming Sound into Emotion

The main screen features a visual concept that transcends basic forms and objects, igniting an emotional explosion akin to the transformation of a simple sound into a captivating track, or an aspiring musician into an exceptional professional. Utilizing a diagonal block division technique, the design represents a portal between two worlds, enhancing its emotional resonance.

Enhancing User Engagement: Interactive Elements on Hover

To maintain a clean interface and prevent visual clutter, we have made elements like videos and images static on pages. Yet, they'll become interactive on hover, infusing the website with emotion.

Immersive Musical Experience

The website embodies the spirit of music, expressed through meticulously crafted decorative elements. With sleek divider bars, dynamic equalizers, and inviting rounded buttons, each detail is tailored to elevate user interaction.

As users delve into music samples, they're greeted with an immersive encounter. The player interface adopts a striking black palette, accompanied by a lively animation pulsating in harmony, seamlessly guiding users deeper into the musical exploration.

Contrasting Visual Styles for Products

We established distinct visual styles for regular and promotional products, employing a contrast of black and light colors to reinforce the portal's concept and ensure necessary differentiation.

The website is currently accessible to all users.

Liza Mikula

Product Designer

Based in Kyiv, Ukraine

Liza Mikula

Product Designer

Based in Kyiv, Ukraine

Liza Mikula

Product Designer

Based in Kyiv, Ukraine